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"When You Knew Me" – Visual Campaign & Album Launch
Role
Creative Director · Illustrator · Graphic Designer · Animator & Motion Designer · Songwriter · Vocalist
Project type
Multimedia Album Release Campaign
Context
Self-released music project
Date
2022
Location
Milwaukee, WI
Software
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Logic Pro
Campaign Assets
• Album cover art
• Single-release artwork (3)
• Animated album visualizer
• Looping promotional animations
• Lyric promo videos
• Social banners & branded headers
• Process documentation
• Behind-the-scenes production clips
Listen
Designed and executed a multi-platform visual campaign for an original full-length album, creating a cohesive visual world across cover art, motion, and digital promotion.
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This project involved the development of a cohesive visual campaign to accompany the release of an original nine-track album (24+ minutes in length). The goal was to create a unified visual identity that extended beyond the cover artwork and into motion, marketing, and platform-specific assets.
The campaign included album and single cover designs, a custom tracklist layout, animated visualizers, promotional motion graphics, and behind-the-scenes content documenting the creative process. A process video for the single “Hummingbirds” highlighted the development of the cover artwork, reinforcing audience engagement and transparency in the creative workflow.
An animated illustration was developed for the full album experience on YouTube, expanding the visual system into long-form digital presentation. Social media marketing assets were designed to maintain visual consistency across promotional touchpoints, ensuring a cohesive rollout across platforms.
Together, these elements established a unified visual world around the music, strengthening brand identity and audience recognition throughout the album launch.
